We wish we were merrier. We’re not.
The world is on fire, literally — and too little is being done about it.
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Adweek published an article this week (pictured above) that suggests it’s time for agencies to have a direct line to their clients’ CEOs.
Welcome to the party.
In government, people talk about two kinds of politicians: showhorses and workhorses. Showhorses can’t wait to get in front of a microphone and espouse their opinion. They’re more interested in making news than making progress. Workhorses, on the other hand, aren’t necessarily flashy. They don’t need to hog the spotlight.
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Our business doesn’t scale. No private equity firm will come knocking on our door. If you want to work with us, we may say “no.” These are some of the reasons why clients want to work with us. Let me explain…
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With Coke, Delta, and Major League Baseball in the crosshairs over their recent response to the Georgia voting laws, this op-ed piece is worth reading. Thanks to The Continuum for publishing it. Read Op-Ed.
This Insider Interviews podcast features Rung-UP’s CEO, Lawrence Kimmel. In it, Lawrence and EB Moss discuss the current pandemic’s impact on consumer behavior, mission-driven marketing, tips for political marketing, predictions for the future, and lots more. It’s definitely worth a listen.
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Having produced hundreds of videos and campaigns that have reached millions of people over the years, we decided to provide you with a few helpful insights. Take a look!
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I love creating advertising. Many of us do. Unfortunately, most consumers abhor conventional ads — and like them less and less each year.
To state the obvious, consumer attention spans have declined dramatically — from 60 seconds to 30 seconds to 15 seconds to 6 seconds to 3 seconds to nanoseconds..
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Our world is a wonderful place. We particularly like our little corner of it. Here is a short film about our ‘hood from our cinematographer, Yuki Soga.
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You can lead a horse to water, but you can’t make them drink — yet, if you find a thirsty horse, you’ll both will be wildly satiated.
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We recently did an analysis that examined the number of hours that a few good agencies take to produce work for video, online, and print production. The analysis indicated that 83.6% of agency hours are wasted.
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Content is king. However, when are you posting enough to satiate your followers vs posting so much that you are burying your own content before it has a chance to take hold? Yuki Soga is back with advice on how much you really should be posting on Facebook.
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Here are several points you need to consider when pondering over the age-old question: to Squarespace, or not to Squarespace?
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With 2.5 quintillion bytes of data being uploaded to the internet daily, you need to make sure that your content stands out.
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If I told you that you can catapult your organization’s success in as little as seven hours, would you invest the time?
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We all would be far more successful if we spent more time on what we can do together than worrying about how we may screw each other.
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All CEOs are unique, but the challenges they face are frequently consistent. Here are the seven common Curses of the CEO.
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The most effective word in advertising is “you.” You want to be happier, healthier, more successful, etc.
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